Appboy Connected Content Helps Streamline Personalization Through Email, Mobile
In order to create more compelling and memorable shopping experiences, retailers are striving to create rich, multichannel campaigns…
News September 1
Latest In: personalization
Sephora Makes Strides Towards The Store Of The Future
Over the past few years, Sephora has implemented a variety of innovative technologies in stores that make the…
Features August 27Internet Of Things: How Is It Transforming Retail?
By Jonha Revesencio, Business Strategist A recent survey by TimeTrade reveals that 85% of consumers prefer shopping in…
Executive Viewpoints August 21
Oracle Buys Maxymiser To Expand Marketing Cloud
Oracle today has signed an agreement to acquire Maxymiser, a provider of cloud-based marketing and personalization solutions. The…
News August 20
5 Marketing Realities To Maximize Customer Lifetime Value
In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated…
Executive Viewpoints August 12
Personalization Delivers Big E-Commerce Wins For National Pen
Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention…
Features August 12Which Trends Will Dominate In 2015?
Last week, Retail TouchPoints published a piece spotlighting the top 15 articles of the year (so far). This…
Executive Viewpoints July 22
Localization And Personalization Become Key For Successful Back-To-School Campaigns
Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives.…
News July 145 Ways To Make The Grade In Mobile
By Alicia Fiorletta, Senior Editor What’s the first thing you do when you wake up in the morning?…
Executive Viewpoints July 9Featured
Latest Resources
