CVS Health Opens Digital Innovation Lab In Boston
CVS has opened a Digital Innovation Lab in Boston, focused on developing digital services and personalization capabilities to…
News June 24
Latest In: personalization
Keeping Up With The Times: Five Steps To A Personalized Retail Experience
As the lines between our virtual and physical worlds continue to blur, the brick-and-mortar retail experience is changing.…
Executive Viewpoints June 23
Room & Board Embraces ‘The Art Of The Possible’ With Salesforce Marketing Cloud
Shopping for furniture can be a long, drawn-out process — especially online. Furniture e-Commerce sites provide consumers with…
Features June 11Marrying Segmentation And Big Data To Help Build Better Customer Relationships
By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start,…
Executive Viewpoints June 8
WibiData Taps Machine Learning To Personalize Shopping Experiences
Providing the best consumer experience hinges entirely on knowing what the individual shopper desires out of the purchase…
News May 26Spring Cleaning For Retail Marketers
By Chip Overstreet, SVP of Marketing, Business & Corporate Development at MyBuys Spring cleaning trends are hardly exclusive…
Executive Viewpoints May 22
IBM Spotlights New Solutions, Success Stories At Amplify 2015
After announcing a new partnership with Facebook, IBM shared details on a series of new solutions and customer…
Features May 15The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin
By Alicia Fiorletta, Senior Editor When ever we cover personalization and new technology at Retail TouchPoints, we always…
Executive Viewpoints May 12Facebook Joins IBM Commerce THINKLab To Help Brands Customize Experiences
As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able…
News May 7Top Stories
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