What Cost-Per-Hour Means For Retail Marketing Spend
Just a few months ago, the traditional ad model was served a shakeup when the Financial Times announced…
Executive Viewpoints March 3
Latest In: personalization
5 Ways To Leverage Customer Loyalty Data For Marketing
By Jenna Puckett, TechnologyAdvice Imagine you’re shopping online and find the perfect book. When you click to order…
Executive Viewpoints February 27
Delivering Better Customer Service: Putting The Person In Personalization
The proliferation of business technologies is creating greater scope than ever for automating customer service processes, but how…
Executive Viewpoints February 24
60% Of Retailers Lack The Data To Successfully Personalize Campaigns
As many as 60% of retailers admitted that they do not have reliable or sufficient data to ensure…
News February 24
Thorntons Aims To Have One Million Rewards Program Members By Q2 2015
Loyalty and rewards programs have been mainstays in the retail marketing mix for decades. But with the rise…
Features February 18Uncovering, Understanding And Unlocking The Power Of The MVC
By Mark Harrington, Clutch Today, customer loyalty is widely viewed as a diminishing asset for many brands. With…
Executive Viewpoints February 16Woodman’s Foods Taps Birdzi To Personalize Offers Across Channels
Woodman’s Foods, an independent and employee-owned grocery retailer, will roll out the Birdzi Shopper Engagement platform to all…
News February 13
Party Galaxy Sees 1,520% Boost In Social Media-Driven Site Traffic With SocialCentiv
Retailers can use social networks such as Facebook and Twitter to connect with brand fans and even engage…
Features February 11
Taking Things Personally: How Connected Data Enables Personalized Customer Courtship
The retail environments we recognize today have seen a massive transformation since the storefronts of the 1500s in…
Executive Viewpoints February 9Top Stories
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