A New Face For Birchbox: Co-Founder Discusses Dive Into Brick-And-Mortar
After meeting while attending Harvard Business School, Hayley Barna and Katia Beauchamp created Birchbox to help consumers test…
Features August 25
Latest In: personalization
The New Four P’s Of Marketing
By Darren Nicol, SundaySky The evolution of the ad-tech landscape has redefined what marketers need to do in…
Executive Viewpoints August 4Transcending Gift Cards: Three Benefits For Brands And Retailers
By Monika Kochhar, SmartGift Buying for others is hard. When faced with mounting pressure and waning time, we have…
Executive Viewpoints July 28Urban Flight: Why U.S. Retailers Need To Adapt To Domestic Migration
By Graeme McVie, LoyaltyOne There is a significant migration underway in America. Big city dwellers are on the…
Executive Viewpoints July 25Are You Speaking Your Customer’s Language [Across Devices]?
By Alicia Fiorletta, Senior Editor Relevancy motivates shoppers to purchase certain products and remain loyal to specific brands…
Executive Viewpoints July 24
Lucky Vitamin Personalizes Product Recommendations With MyBuys
With a growing selection of products, online retailer Lucky Vitamin looked to find an easier way to recommend…
Features July 24
Capillary Technologies Raises $14 Million In Series B Funding
Capillary Technologies, a cloud-based marketing platform solution provider, has secured $14 million in Series B funding to further…
News July 17Steve Madden Personalizes Shopping Experiences With Certona
Steve Madden, a marketer and designer of footwear and accessories, has selected Certona to deliver personalized retail shopping…
News July 15Get Your Content Optimized For Millennials
By Alicia Fiorletta, Senior Editor We’re all familiar with the term “content is king.” But does it really have…
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