Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys
Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience…
News November 11
Latest In: personalization
The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences
For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to…
Executive Viewpoints November 9
How American Girl is Bringing its Flagship Store Experience to the World — Virtually
For the most part, ecommerce the world over presents in the same standard format — whether it be…
Features November 8
Old Navy Merchandising Exec: BODEQUALITY Has ‘Changed the Way We Work…Top to Bottom’
In 2018, Edelman research saw the rise of “belief-driven buyers” — people who said they would buy or…
Features October 26
Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program
Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many…
Executive Viewpoints October 26
Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.
Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the…
Features October 14
Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce
For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract…
Executive Viewpoints September 21
Bed Bath & Beyond Mexico Launches Algorithm-Powered Search Personalization Tool
Bed Bath & Beyond Mexico will deploy Algonomy FIND to offer shoppers algorithmically personalized commerce search experiences on…
News August 11
‘Race to the Bottom’ Pricing is a Losing Run: Why Retailers Should Focus on Personalized Promotions Instead
Low prices are important to consumers today, especially as the economy rights itself after the turmoil of the last year. Headlines still…
Executive Viewpoints August 6Featured
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