5 Ways Retailers can Begin to Market from the Outside-In
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…
Executive Viewpoints August 3
Latest In: AI & Machine Learning
NRF Forms Digital Risk Group to Help ‘Shape the Public Debate on Technology Issues’
The National Retail Federation has launched a new Center for Digital Risk & Innovation, aimed at engagement and advocacy…
News August 2
Turning Retail Losses into Profits
How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing…
Executive Viewpoints August 1
IHL Study: Inventory Distortion Will Cost Retailers $1.77 Trillion in 2023
Inventory distortion, whether it’s out-of-stocks or overstocks, are a huge and costly challenge for retailers and suppliers, and…
Features July 31
How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies
Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. …
Executive Viewpoints July 31
Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…
Executive Viewpoints July 28
Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies
Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time…
Features July 28
White House Gets ‘Responsible AI’ Commitments from Amazon, Google, Meta and More
Some of the biggest names in AI — including Amazon, Google, Meta, Microsoft and OpenAI — have voluntarily…
News July 25
To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24Top Stories
