Amazon Makes AI Shopping Assistant Rufus Available to All U.S. Shoppers as Prime Day Kicks Off
Amazon has made its generative AI-powered conversational shopping assistant Rufus available to all U.S. customers the day before…
News July 15
Latest In: Digital Commerce
H Mart Upgrades Ecommerce CX with Real-Time Inventory Availability
Asian-American supermarket chain H Mart has migrated from a legacy commerce platform to VTEX, an upgrade that allows…
News July 15
Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15
Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment
Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its…
News July 12
Indiegogo Debuts Ecommerce Site for Crowdfunded Products, Plans Physical Presence
Crowdfunding platform Indiegogo has launched a range of new services to “support the full innovation journey,” including a…
News July 12
Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed
There are two types of customers: those who buy and those who keep coming back. Success in ecommerce,…
Executive Viewpoints July 12
Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub
Ebay is working to better support its sellers with a revamped advertising experience as well as a new…
News July 11
The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context
Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds,…
Features July 10
Pinterest and Primal Kitchen Tap Cooking Creators for Summer Pop-Ups
After hosting successful pop-up shops with apparel brands like Abercrombie and Anthropologie, Pinterest is digging into the culinary…
News July 10Top Stories
