Latest In: Digital Commerce

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The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and…

Executive Viewpoints September 21
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From Crocs to Madewell and Kendra Scott, more brands are taking creative approaches to product collabs in order to meet marketing and sales goals.

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated…

Features September 21
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Amazon has created a virtual store based on Godolikin University from the upcoming series Gen V.

Amazon Brings its Newest Series Gen V to Life with Shoppable Virtual Experience

Amazon has launched a new virtual experience where fans can shop for products from Prime Video series and…

News September 20
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Kenny Flowers Charleston flagship

Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

Over the last few years, a playbook of sorts has emerged for DTC brands: An enterprising soul puts…

Features September 20
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Instacart’s Long-Awaited IPO Values Company at $10 Billion

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the…

News September 19
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TikTok has launched Attribution Analytics to help marketing teams understand the bottom-line impact of the platform's advertising solutions.

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact…

News September 19
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Sam's Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via its Member Access Platform (MAP).

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of…

News September 19
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For Better Customer Experience, Make Your Website Easier to Search

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert…

Executive Viewpoints September 19
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Joon Silverstein, Head of Coachtopia, shares an exclusive look into the booming sub-brand of Coach and how its transforming circular fashion.

The Story Behind Coachtopia, Coach’s New Vision for Circular Fashion

In the U.S. alone, up to 85% of all textiles end up in landfills every year, largely driven…

Features September 19
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