Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features December 31
Latest In: Digital Commerce
Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media…
Executive Viewpoints December 30
4 Ways Retailers can Connect with Gen Z
Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more…
Executive Viewpoints December 27
Preparing for the Post-Holiday Return Surge
During the pandemic, ecommerce returns majorly impacted retailers’ profit margins. As customers return to in-store shopping, retailers are…
Executive Viewpoints December 25
How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins
In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object,…
Features December 23
How Poshmark’s In-Person Events Drive Livestreaming Results
Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences.…
Features December 20
UPDATE: Teamsters Strike at 7 Amazon Facilities; Company Claims Union Doesn’t Represent its Workers
[Update as of Dec. 19, 2024] Beginning at 6 a.m. ET, the Teamsters Union began strikes at seven…
News December 19
Victoria’s Secret Beefs Up International Ecommerce Experience
Victoria’s Secret has teamed up with Global-e to enhance its international ecommerce experience, namely in Canada and leading European…
News December 18
How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step
While many retailers are updating their tech these days, few are 200 years old like Clarks. But a…
Features December 18Featured
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