Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
Latest In: Digital Commerce
Football Legend Tom Brady Takes Ownership Stake in Sports Collectibles Retailer
Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia…
News February 12
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who…
News February 12
Amazon Ups the Search Ante by Adding Products Not Sold on Amazon.com into Results
For years, Amazon has been stealing search share from Google. Now the company is doubling down on its…
News February 12
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always…
Features February 11
In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success
The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and…
Executive Viewpoints February 11
Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku
Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s” Super Bowl commercial…
News February 10
Four Ways to Turn Transactions into Customer Relationships that Last
As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections…
Executive Viewpoints February 7Top Stories
