Why Ads Can’t do it All: How Commerce Influences the Path to Purchase
You can’t advertise your way out of a pricing problem. Early this year, we were working closely with…
Executive Viewpoints December 4
Latest In: Digital Commerce
NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special
NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics…
News December 3
Nike to Shut Down Digital Fashion Brand RTFKT
RTFKT, the Web3 sneaker brand that Nike acquired in 2021, will wind down operations by the end of…
News December 3
At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’
Like most retailers of a certain age, The Paper Store debuted in brick-and-mortar — in this case a…
Features December 3
Here’s What Actually Works in Holiday Marketing (No All-Nighters Required)
Real talk — we all know what the next few months look like. You’re in the middle of your…
Executive Viewpoints December 3
Lesson from APAC: Social Commerce is Not One-Size-Fits-All
For the last half decade, U.S. and European retailers have observed – and, often, participated in – the…
Executive Viewpoints November 29
Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage
As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience.…
Executive Viewpoints November 28
Olivela Debuts Women’s Empowerment Fund Ahead of Giving Tuesday
Purpose-driven luxury retailer Olivela already donates a portion of every sale to a range of causes. Now the…
News November 27
Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special
Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one…
News November 27Featured
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