Latest In: Executive Viewpoints

Amazon Ads Jay Richman

How AI is Helping Retail Marketers Win the Holiday Season

Every year, retailers gear up for the holiday season, a period full of opportunity, as shoppers are eager…

Executive Viewpoints November 11
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The Internet Wasn’t Built for AI; That’s a Problem for Shoppers

AI is reshaping how consumers shop, both on the surface and behind the scenes. From smart recommendations to…

Executive Viewpoints November 10
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Training Without Consent is Risky Business: What Business Owners Need to Know About the Proposed AI Accountability and Data Protection Act

AI is a great tool to enhance human creativity through designing and creating new content, creating new and…

Executive Viewpoints November 7
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Strengthening Supply Chain Resilience and Limiting Risk Exposure in North American Supply Chains Amid Tariff and Onshoring Discussions

As companies adjust their supply chains to navigate geopolitical tensions, tariffs and disruptions, many are moving sourcing closer…

Executive Viewpoints November 6
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The $176 Billion Retail Media Opportunity has a Generation Problem

If you’re running the same in-store advertising strategy for a 22-year-old and a 65-year-old, you’re not maximizing your…

Executive Viewpoints November 5
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Beyond the Code Freeze: 5 Ways to Keep your Mobile Apps Running During the Holiday Shopping Blitz

In 2024, consumers spent $150 billion on in-app purchases, according to the State of Mobile 2025 report. And…

Executive Viewpoints November 4
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Agentic Commerce is a Huge Opportunity for Retailers; it’s Also a Liability Storm

AI agents that shop on behalf of consumers are moving from concept to reality. Visa and Mastercard are…

Executive Viewpoints November 3
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The EU’s ESPR, Working Plan Update, and Ensuring the U.S. Retail Industry is Ready

Sustainability is becoming a global pressure across industries — an issue we must tackle head-on if we’re to…

Executive Viewpoints October 31
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Marketing that Matches the Pace of Commerce

Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long…

Executive Viewpoints October 30
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