How to Turn Packaging into a Revenue Driver (Not just Another Cost)
Most marketing teams treat packaging as someone else’s problem. You hand off specs to operations, they negotiate with…
Executive Viewpoints January 21
Latest In: Executive Viewpoints
Design Smarter, Source Faster: How AI is Closing Fashion’s Most Expensive Data Gap
Walk into any product development or merchandising meeting and you will hear a familiar refrain: timelines are slipping…
Executive Viewpoints January 20
Escape the Aisle: Outgrowing the Category you Were Born Into
Evolving a brand and outgrowing the category you were born into is never as simple as jumping on…
Executive Viewpoints January 16
Beauty and Fashion in 2025: What Really Mattered and What Will Shape 2026
After a turbulent year for beauty and fashion, one truth stood out from the rest: Consumers have moved…
Executive Viewpoints January 15
New Spike in Lawsuits that Challenge Misleading Email Subject Lines
Email marketing is an undeniably popular and effective way for retailers to reach their customers. Emails drive massive…
Executive Viewpoints January 14
The 1% Advantage: How Store Layouts Quietly Decide Who Wins in Retail
A few months ago, I popped into a department store to grab a shirt for an event that…
Executive Viewpoints January 13
California’s New AI Law Exposes the Real Compliance Problem
Frontier AI companies have spent the last decade operating at full speed with very few guardrails. Regulations have…
Executive Viewpoints January 12
From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs
Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers…
Executive Viewpoints January 9
From Compliance to Competitive Advantage: Maximizing 2D Barcode Impact Ahead of Sunrise 2027
The start of the new year brings the retail industry closer to an important inflection point. By the…
Executive Viewpoints January 8Top Stories
Latest Podcasts
Latest Resources
