Ditching Discounts: Building Loyalty and LTV with Smarter Ads
A well-known retailer who will remain nameless threw a huge promotion. Holiday promos had crushed their targets: record…
Executive Viewpoints January 7A well-known retailer who will remain nameless threw a huge promotion. Holiday promos had crushed their targets: record…
Executive Viewpoints January 7Retailers have heard the same projections enough times to recite them: commerce media is set to become a…
Executive Viewpoints January 6ChatGPT and Perplexity are building checkout systems. Soon enough, consumers will complete purchases without ever leaving their AI…
Executive Viewpoints January 5Walk into a modern apparel store and the difference from a decade ago is striking. Instead of walls…
Executive Viewpoints January 2Shoppable video has helped evolve the digital video landscape from passive viewing into active buying. From QR codes…
Executive Viewpoints December 31Retailers aren’t just experimenting with AI chatbots anymore — they’re giving algorithms real agency. About 43% of retailers…
Executive Viewpoints December 30As the busiest shopping season comes to a close, vendors across retail technology, marketing services and in-store innovation…
Executive Viewpoints December 29Artificial intelligence (AI) is accelerating the transformation of physical retail environments. In-person shopping continues to command the largest…
Executive Viewpoints December 26The California Privacy Protection Agency (“CPPA”) just fined Tractor Supply $1.35 million under the CCPA, its largest retail…
Executive Viewpoints December 24