Latest In: Executive Viewpoints

commerce media discounts Moloco Commerce Media Pat Copeland retail media

Ditching Discounts: Building Loyalty and LTV with Smarter Ads

A well-known retailer who will remain nameless threw a huge promotion. Holiday promos had crushed their targets: record…

Executive Viewpoints January 7
Amazon Ads CMN CTV GrowthLoop Rebecca Corliss Walmart Walmart Connect

5 Roadblocks Slowing Commerce Media…and How to Clear Them

Retailers have heard the same projections enough times to recite them: commerce media is set to become a…

Executive Viewpoints January 6
Amazon apple Borders Brian Sathianathan chatgpt Iterate.ai LLMs Nike Perplexity shopify Toys R Us Walmart

The AI Shopping Revolution is Here. Retailers have Three Choices.

ChatGPT and Perplexity are building checkout systems. Soon enough, consumers will complete purchases without ever leaving their AI…

Executive Viewpoints January 5
ambient IoT EAS Energous Giampaolo Marino

Ambient IoT: The Data Layer Brick-and-Mortar Retail has been Waiting for

Walk into a modern apparel store and the difference from a decade ago is striking. Instead of walls…

Executive Viewpoints January 2
CTV Digiday iab Innovid Jamie Finstein Nielsen QR Codes retail media

Turning Screens into Storefronts: The Rise of Shoppable Video

Shoppable video has helped evolve the digital video landscape from passive viewing into active buying. From QR codes…

Executive Viewpoints December 31
agentic AI Altimetrik Arun Kumar LLMs Salesforce SLMs

Why Smaller, Smarter AI Models are Giving Retailers an Edge

Retailers aren’t just experimenting with AI chatbots anymore — they’re giving algorithms real agency. About 43% of retailers…

Executive Viewpoints December 30
David Wachs gen AI Handwrytten NRF 2026

Standing Out at NRF 2026: Why Handwritten Notes Still Win in an AI-Driven Retail World

As the busiest shopping season comes to a close, vendors across retail technology, marketing services and in-store innovation…

Executive Viewpoints December 29
crm endear gen AI Leigh Sevin WhatsApp

AI for Retailers: Unlocking the Power and Promise of Emerging Technology

Artificial intelligence (AI) is accelerating the transformation of physical retail environments. In-person shopping continues to command the largest…

Executive Viewpoints December 26
Big ID CCPA Healthline Heather Kuhn Honda privacy Sephora Todd Snyder tractor supply

Honda, Todd Snyder and now Tractor Supply: Who’s Next? Privacy Fines Put Retail Reputation at Risk

The California Privacy Protection Agency (“CPPA”) just fined Tractor Supply $1.35 million under the CCPA, its largest retail…

Executive Viewpoints December 24
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