7 Optimization Areas That Will Maximize Your Video Content’s Discoverability
It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with…
Executive Viewpoints October 5
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What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator
Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a…
Executive Viewpoints October 5
Beating Cookie Addiction with a Healthier Attribution Diet
Unless you are the beloved Cookie Monster from Sesame Street, we all know that bingeing on cookies is…
Executive Viewpoints October 4
Resilience Training: Small Business Innovation During a Recession
Small business owners already have a lot on their plate. There’s always too much to do in too…
Executive Viewpoints October 3
Music Curation — What Retail Brands Need to Know
I’ll admit it: a good chunk of my early music discovery came from Shazam. I vividly remember being…
Executive Viewpoints October 3
Is Your Email Marketing Software The Right One? 5-Point Assessment Guide
According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is…
Executive Viewpoints September 30
Prevent Out-of-Stock Problems From Turning Into Allocation Problems
The current supply chain crisis isn’t expected to get any better until early 2023, at best, prolonging the…
Executive Viewpoints September 30
4 Steps Retailers Can Take to Market Themselves in a Recession
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in…
Executive Viewpoints September 29
How Retailers can Overcome the Challenges Faced on the Path to Sustainability
There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report…
Executive Viewpoints September 28Featured
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