Why is Apple Jumping on the BNPL Train During Turbulent Times?
Since the beginning of the pandemic, interest in buy now, pay later (BNPL) services has grown rapidly. From…
Executive Viewpoints September 27
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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape
Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Though they’ve seen success,…
Executive Viewpoints September 26
Retail Media Networks Need to Enable Full-Funnel Buying
The retail media business is booming, as retailers provide access to first-party audiences and empower advertisers to connect…
Executive Viewpoints September 26
Internal Warehouse vs. 3PL: How to Reach the Best Decision for Your Business
Keeping your warehouse operations in-house or outsourcing them to a third-party logistics (3PL) company? Each option has its…
Executive Viewpoints September 23
3 Examples of Email Personalization That Drive Passionate Customer Loyalty
Building and sustaining deep customer loyalty is a big task that very often comes down to the little…
Executive Viewpoints September 23
Is Localization the Key to Increased Sales?
The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut…
Executive Viewpoints September 22
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21
Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth…
Executive Viewpoints September 21
Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing…
Executive Viewpoints September 20Featured
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