Latest In: Executive Viewpoints

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Are You Offering The Right Service Tools To Your Customers?

Actually, a more accurate question would be: Are you providing enough service tools to your customers? Consumers are demanding more…

Executive Viewpoints May 6
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The “So What?” Of Data

By Dheeraj Pandey, IQR Consulting While shopping on a major retailer’s web site recently, I abandoned the shopping…

Executive Viewpoints May 5
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Maximizing Events: Promotions Optimization For Mother’s Day & Beyond

Mother’s Day is a time for children and spouses to express appreciation for the moms in their lives…

Executive Viewpoints May 5
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Drive Customer Acquisition With Corporate Gift Cards

By Mike Fletcher, InComm Digital Solutions Bulk purchases of gift cards from companies who plan to use them…

Executive Viewpoints May 2
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Are You Optimizing Your Millennial Marketing Tactics?

By Alicia Fiorletta, Senior Editor Did you know that on average, Millennials touch their smartphones 45 times per…

Executive Viewpoints May 1
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RTP Editors Share Their Favorite Social Moments

Social media is valuable in that it encourages retailers to get their creative juices flowing and have some…

Executive Viewpoints April 30
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What Do Retailers Need To Do As Commerce Goes Through A State Of Disruption?

By Sanjay Parthasarathy, Founder and CEO, Indix   Commerce is being disrupted. The rapid adoption of technologies such…

Executive Viewpoints April 29
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4 Ways To Make Your Shoppers Hate You

By Jason Trout, VP of Marketing, ShoppinPal   In retail, even the best intentions can result in customer…

Executive Viewpoints April 28
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Intelligent Household Targeting: Put Your Prospect In Context

It seems that almost any data you can imagine about a consumer can be collected nowadays. Marketers are…

Executive Viewpoints April 28
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