Latest In: Executive Viewpoints

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How Data is Influencing Video Ad Creative For Retailers

By Oren Harnevo, CEO of Eyeview   Data is driving more innovation than ever before and when it comes…

Executive Viewpoints May 16
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How’s Your Selfie Lookin’? [QUIZ]

By Alicia Fiorletta, Senior Editor Okay, be honest: How many of you out there have taken a selfie?…

Executive Viewpoints May 15
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What Wins The Mobile Race: Apps Or Web Sites?

The retail industry has been in a constant state of debate regarding whether consumers prefer a mobile-optimized site…

Executive Viewpoints May 14
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Webrooming: A Retail Challenge Or Opportunity?

New research released today from Interactions concludes that showrooming is so yesterday! Well, sort of… Nowadays, shoppers are webrooming,…

Executive Viewpoints May 13
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3 Reasons To Move To Mobile POS: Small Businesses Can Compete In The Mobile Arena

Tech-savvy, empowered consumers have access to more information than ever before. With the simple tap of a smartphone…

Executive Viewpoints May 12
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How Brick-And-Mortar Retailers Can Beat Amazon’s Price Advantage

The Amazon juggernaut may seem invincible, but the e-Commerce giant actually has a major Achilles heel. Research shows…

Executive Viewpoints May 12
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What Does Big Data Mean For Retail?

By Harbinder Khera, CEO, MindMatrix Discussions of Big Data are everywhere in the news media. Frequent articles appear…

Executive Viewpoints May 9
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What B2C Companies Can Learn From B2B Marketers

This has been a whirlwind week for the G3 Communications family!  Our sister publication, Demand Gen Report, had its…

Executive Viewpoints May 8
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Catalina Research Confirms That Money Rules In Mobile World

While there are a variety of mobile engagement and marketing tactics retailers can implement, at the end of…

Executive Viewpoints May 7

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