The $176 Billion Retail Media Opportunity has a Generation Problem
If you’re running the same in-store advertising strategy for a 22-year-old and a 65-year-old, you’re not maximizing your…
Executive Viewpoints November 5
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Beyond the Code Freeze: 5 Ways to Keep your Mobile Apps Running During the Holiday Shopping Blitz
In 2024, consumers spent $150 billion on in-app purchases, according to the State of Mobile 2025 report. And…
Executive Viewpoints November 4
Agentic Commerce is a Huge Opportunity for Retailers; it’s Also a Liability Storm
AI agents that shop on behalf of consumers are moving from concept to reality. Visa and Mastercard are…
Executive Viewpoints November 3
The EU’s ESPR, Working Plan Update, and Ensuring the U.S. Retail Industry is Ready
Sustainability is becoming a global pressure across industries — an issue we must tackle head-on if we’re to…
Executive Viewpoints October 31
Marketing that Matches the Pace of Commerce
Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long…
Executive Viewpoints October 30
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24Featured
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