To Dupe or Not to Dupe? Trademark Attorney Weighs in
This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked…
Executive Viewpoints October 23
Latest In: Executive Viewpoints
How Retail Companies can Thwart Cybercrime During Peak Shopping Periods
It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception.…
Executive Viewpoints October 22
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21
Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping
The future of shopping is supposed to look like this: you tell your AI agent — whether powered…
Executive Viewpoints October 20
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?
Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal…
Executive Viewpoints October 16
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are…
Executive Viewpoints October 14
How Payment Data is Shaping the Future of Retail
Retailers have endured something of a rollercoaster ride over the last few years, but the good news is…
Executive Viewpoints October 12Featured
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