Killer Bugs And Their Effect On Your Conversion Rates
One of the biggest issues in e-Commerce today (and every day) is conversion. Data scientists and marketers actively…
Executive Viewpoints December 5
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For Retailers, It’s Back To The Future
The proliferation of private label, white label, and store brands has caused a fundamental shift in how retailers…
Executive Viewpoints November 30
You Can Have It All: Customer Security And Convenience
As online retailers, you constantly struggle. You want your customers to have a great experience and avoid any…
Executive Viewpoints November 29
Getting Physical: Three Tips For Bridging Online And Offline Experiences In The New Year
Recently Wayfair and Casper joined the likes of fellow e-Commerce brands Amazon, Everlane, Glossier and many others that…
Executive Viewpoints November 28
What ‘Black Friday In July’ Taught Retailers This Holiday Season
Amazon Prime Day — or “Black Friday in July” — offered several lessons for retailers to not only…
Executive Viewpoints November 27
Three Best Practices For Digital Customer Experience Success
Product, placement, price and promotion may have been the holy grail of marketing, but in the digital era,…
Executive Viewpoints November 26
Chatbot, Please Expedite My Shipping
In the world of online shopping, things are specifically tailored to appease the customer and ensure efficiency —…
Executive Viewpoints November 21
Thriving In The New World Of Grocery: Five Keys For Brands
Much has been made of the challenges facing retailers in today’s grocery marketplace. However, their manufacturing trading partners…
Executive Viewpoints November 20
Crisis Management Lessons Learned From Starbucks
There are no shortages of public relations disasters among retail brands. Whether a crisis is caused by social…
Executive Viewpoints November 19Featured
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