Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
A 2017 report by Credit Suisse projected that the current distinction between “media” spend (TV, digital, print, radio, outdoor…
Executive Viewpoints November 16
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The Three A’s Of Retail Experimentation Success
Between constantly-evolving competition and higher customer expectations, retailers are looking for innovative ways to delight their customers. From…
Executive Viewpoints November 15
How To Optimize Mobile, Site Speed And Site Search Ahead Of Holiday 2018
For most retailers, the holiday season begins promptly in November, although some retailers start the previous month for…
Executive Viewpoints November 14
Mastering Retail’s Next Frontier
A decade ago, “going shopping” meant a modest trip to the store or a flip through a catalogue.…
Executive Viewpoints November 13
‘Near Me’ Searches: What’s Pushing the Trend?
At this year’s Google Marketing Live event, it was revealed that mobile “near me” searches — when someone…
Executive Viewpoints November 12
Get Your Business Ready For Holiday Sales: Five Sales Tax Tips
Since the Supreme Court decided the South Dakota v. Wayfair case in June, sales tax is more complex…
Executive Viewpoints November 9
Search Beyond the Box: 4 Ways To Use Advanced Search Technology To Improve Conversion Rates
Search is a way businesses can connect with their users — to understand what they are looking for,…
Executive Viewpoints November 8
Shareholders Beware: The AI Buzz Is Not All Real
We’ve all heard that artificial intelligence (AI) is poised to disrupt every industry — but where does the…
Executive Viewpoints November 6
5 Last-Minute Strategies To Drive Holiday Sales On Facebook And Instagram
The holidays are fast approaching. Accounting for the majority of annual retail sales, this time of year prompts…
Executive Viewpoints November 5Featured
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