Retail Trend 2018: The Rising Popularity Of Subscription Programs
“Will retail fare better or worse in 2018?” It’s the question on everyone’s lips. It’s a controversial topic…
Executive Viewpoints May 2
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Mobile Retargeting In A Cookieless World
I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for…
Executive Viewpoints May 1
For A Limited Time Only: How Companies Can Use Data To Create A Sense Of Urgency
Retail marketers have used scarcity — the diminishing supply of a product or service — as a way…
Executive Viewpoints April 30
The Art Of The Possible — How IoT Is Reshaping Retail
The Internet of Things (IoT) is creating new opportunities to drive competitive advantage in retail. Retailers have long…
Executive Viewpoints April 27
The Emergence Of Conversation Commerce And The Implications For Merchants
The next great market shift is here. 2017 proved that the long-promised “smart home” is finally here —…
Executive Viewpoints April 26
5 Steps To Avoiding A Data Breach
Seems like another retailer announces a data breach every day and each is worse than the one before.…
Executive Viewpoints April 25
Pervasive Intelligence: The New Sales Assistant For The Digital Age
As traditional retailers up their game against the disruptive digital pure plays, they’re rediscovering an essential attribute: their…
Executive Viewpoints April 24
How Technology Debt Prevents Retailers From Delivering The Experience Customers Want
Every week, it seems, another prominent retailer announces store closings. Nearly 7,000 stores shut their doors in 2017,…
Executive Viewpoints April 19
AI – Customer Experience Friend Or Foe?
The idea of using artificial intelligence in customer service is nothing new. Up until recently, though, it either…
Executive Viewpoints April 18Featured
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