The Importance of Bringing the In-Store Experience Online
Regardless of the industry, the retail space has weathered its share of difficult times this past decade. On…
Executive Viewpoints January 15
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How Brands can Create Engaging Unboxing Experiences That Take the Place of In-Store Shelf Branding
According to a PMMI study, 95% of consumers state that packaging significantly affects their online purchase. Furthermore, almost…
Executive Viewpoints January 11
How Luxury Brands can Leverage Digital Channels Without Eroding Their Images
Who would have predicted people would be comfortable shopping for and purchasing a car online? In years past,…
Executive Viewpoints January 8
How to Launch a Lifestyle Business in the Age of Social Distancing
There’s no escaping it. Our lifestyles have been severely impacted by the novel coronavirus. Redundancies, layoffs, school closures…
Executive Viewpoints January 8
How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies
Sustainability is no longer a nice-to-have for retailers. It’s a must do if they want to meet consumers’…
Executive Viewpoints January 7
COVID-19 Legal Considerations for Retailers
With the rising number of positive COVID-19 cases throughout the United States, the “most wonderful time of the…
Executive Viewpoints January 6
Trends in Retail: COVID Accelerated Some and Created Others
Retail customers have always been demanding. For starters, they have long insisted on speed, convenience, variety and personalization.…
Executive Viewpoints January 4
The Future of Retail is 3D
The repercussions to the traditional retail sector in the wake of the COVID pandemic are well documented and…
Executive Viewpoints January 4
Why We’ll See Retail Media Groups Rapidly Explore Off-Platform Media Opportunities
Walmart’s small self-service ad platform just announced a new performance dashboard for clients to track campaign analytics and…
Executive Viewpoints January 1Featured
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