What is Google Quality Score and What is its Impact on Ads?
Quality Score is a grading system that Google uses to rate the quality and relevance of an ad…
Executive Viewpoints February 22
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The Top 10 Corporate Obstacles Facing Innovation Managers and How to Address Them
At IdeaScale’s most recent Open Nation conference, Erwin Godoy, Director of New Concepts at Freddie Mac, talked about…
Executive Viewpoints February 19
Top 10 Technology Trends in Retail
While technology has continued to have a dramatic impact on the retail industry, the spread of COVID-19 has created new…
Executive Viewpoints February 10
5 Ways to Navigate the CPG Industry’s New D2C Landscape
COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the…
Executive Viewpoints February 9
The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers
Retail is always a fascinating industry to watch. It is cutthroat, competitive and fast-moving, and that means it…
Executive Viewpoints February 8
Video Marketing Statistics: The Numbers you Must Know for 2021
Video marketing is here to stay. Internet users are only getting more and more attached to online videos…
Executive Viewpoints February 5
Continuing Omnichannel Success Post-Holiday Season
Holiday season 2020 has come to an end, so what now? Post-holiday season for retailers is a period…
Executive Viewpoints February 5
How to Protect Your Supply Chain From Cyberattack
Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can…
Executive Viewpoints February 4
Customer Satisfaction: How Retailers can up Their Game in 2021
As the UK settles into its third national lockdown, people are once again required to stay at home,…
Executive Viewpoints February 1Featured
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