Latest In: Google

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Google Takes A Bite Out Of Apple With New London Store

Many consider the Apple Store to be a technology Mecca of sorts, but Google is adding competition to…

Features March 13
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Softcard Sells Technology To Google

Softcard has sold technology and intellectual property to Google, which plans to use this purchase to enhance its…

News February 25
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Mobile Wallet Space Heats Up With Google-Softcard Acquisition Rumors

Last week, TechCrunch reported that Google was in talks to purchase mobile payment company Softcard, formerly known as…

Editor's Perspective January 21
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Google Pulls The Plug On Wallet…Sort Of

Google has announced that it will remove its Wallet for digital goods API from its list of offerings…

News November 17
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Partnerships Make The Retail World Go ‘Round

For generations, retailers and brands have partnered to help boost awareness and sales. While some partnerships go together…

Executive Viewpoints August 27
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Are You Actually Taking Advantage Of Google Shopping? The Answer May Surprise You

By Chris Darabi, Senior SEM & Channel Sales Consultant, InternetMarketing.net Google Shopping, otherwise known as Product Listing Ads (PLAs)…

Executive Viewpoints April 4
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Trend Watch: Will Shoppers Rush To A Google Store?

At a rental cost that could reach $1,000 per square foot for retail space in SoHo, Google will…

News March 14
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PLA

Retailers Increase Spending On Product Listing Ads By 300%

Google’s Product Listing Ads (PLAs) are playing a major role in the company’s “pay-to-play” ad format. Over the…

Features March 3
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Analyzing The Customer Experience To Drive Cross-Channel Growth

Regardless of a retailer’s category or price point, customers are central to a company’s overall success. Whether they’re…

Features December 11
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