The Rise Of Shopping Ad Networks
On the heels of two announcements from Google, Mercent executives shared their insights on the future of e-Commerce…
News February 22
Latest In: Google
Zavers By Google Tailors Digital Promotions For Price Chopper
Google recently launched Zavers by Google, the first Google-branded offering following the company’s 2011 acquisition of Zave Networks.…
News February 8How Amazon And Google Are Driving E-Commerce
Most consumers begin the purchasing process with online or mobile research on comparison shopping sites such as Amazon…
News December 12Google Shopping Executive Shares Holiday Best Practices
Using a search engine to retrieve lists of suggested web sites and content is one of consumers’ first…
Features December 3From Yuppies to Yemmies: How To Market To Millennials Without Boring The Boomers
The term “Yuppie” was coined at just about the time the Millennial generation was born. Both made…
Executive Viewpoints October 22More Options For SEM Marketers On The Way
Over the past couple of years, a growing chorus of marketers has said that search engine marketing has…
Executive Viewpoints October 16Sports Unlimited Increases Average Order Value With Online Video Marketing
A growing number of eTailers are using video marketing to attract and inform shoppers, but producing videos for…
News October 4All Retailers Can Succeed In The Tech Titan Era
Just a few years ago, Amazon only sold books, Apple sold computers, eBay connected buyers and sellers of…
Features September 28Motorcycle Superstore Boosts Conversions With Improved Online and Mobile Search
Search is a fundamental part of the browsing and buying journey. From powerful engines such as Bing and…
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