How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
Latest In: Google
Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the…
News March 18
To Earn Engagement, Retailers Must Tap into Customers’ Emotions
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn…
Features March 7
Klarna Adds Login that Gives Consumers Control Over Which Data Points They Share
Payments platform Klarna has expanded its “Sign in with Klarna” service to 23 countries, including the U.S. and…
News February 20
Meta Outlines Proactive Approach to Labeling AI-Generated Content
Content created with Meta’s generative AI tools already automatically receives an “Imagined with AI” label, but the company…
News February 8
Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle:…
Executive Viewpoints February 6
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping
The importance of efficient and secure online retail experiences is more crucial than ever. Retailers face the challenge…
Executive Viewpoints January 25
Why Personalization Can Survive the Loss of Third-Party Cookies
Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation…
Features January 5Top Stories
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