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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both.…

Features December 18
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Starbucks and Volvo Open EV Charging Spots Along Denver-to-Seattle Route

Starbucks and Volvo have opened a public network of 50 DC (direct current) fast charging stations along the…

News December 13
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4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays.…

Executive Viewpoints December 11
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally…

Executive Viewpoints December 5
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Why Ecommerce Retailers Should Prioritize Link-Building

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital?…

Executive Viewpoints November 30
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Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…

Executive Viewpoints November 28
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Walmart Debuts In-Store Parcel Stations to Speed Delivery

Walmart has introduced parcel stations — essentially mini “post offices” designed to streamline stores’ receiving and delivering of…

News November 22
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New generative AI features land on Google Search in time for the holidays.

Google Helps Shoppers Find the Perfect Gift with Generative AI 

Earlier this month, Google debuted a slate of tools to help bargain-hunters find what they need this holiday…

News November 16
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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital…

Executive Viewpoints November 10
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